Founded in 2017, EYEELLIKE is an independent Chinese womenswear label with a distinctive design identity and a unique aesthetic vision. Over the years, the brand has built a strong community, with more than 600,000 followers across major Chinese e-commerce platforms.
EYEELLIKE has always embraced a diverse approach to design, deeply exploring the Y2K retro aesthetic while blending playful, quirky elements with forward-thinking fashion concepts. Through eye-catching maximalist prints, unexpected design details, and bold color combinations, the brand creates a signature visual language and a one-of-a-kind styling experience. At the same time, EYEELLIKE continues to explore the sweet spot between statement-making designs and everyday wearability, bringing more possibilities to contemporary fashion.
Driven by creativity and innovation, EYEELLIKE constantly pushes the boundaries of fashion expression through its evolving collections. The brand collaborates with artists from different creative fields on exciting cross-disciplinary projects, while also embracing the beauty of handmade craftsmanship. Through handcrafted pieces, EYEELLIKE hopes to share the warmth, care, and personal touch behind every creation with its community.
Beyond its core womenswear collections, EYEELLIKE is looking to expand into lifestyle products in the future, building a complete brand universe that reflects its unique aesthetic and creative spirit.